TD Bank is a major regional bank in the US with a footprint that runs from Maine to Florida. It bills itself as America’s Most Convenient Bank, a promise it delivers through a combination of branch density and extended operating hours. TD refers to its banking locations as stores, and it has over 100 of them in the five boroughs that make up New York City alone. During my time at iCrossing. we made a series of hyperlocal commercials to use in conjunction with Google Places to elevate the visibility of each of these stores. Each spot was shot on location at an individual New York store and showcased the store and its neighborhood. We shot each of the store managers at iCrossing’s midtown studio and even made versions in Spanish and Chinese for certain stores. The result was an incredibly rich and effective local search campaign including 100 hyperlocal commercials created for around the cost of a single national TV spot.