I’ve always loved paper sculptures and we used them to great effect in this brand and packaging design project for Mallard Software. Their products were highly visual — scenery upgrades to enhance the experience for users of Microsoft Flight Simulator — so it was important to give them a rich visual identity. This packaging literally shone in the retail environment and gave the brand a look of substance and sophistication way beyond its status as a scrappy startup operating from the founder’s spare bedroom. Which, in turn, led to a swift acquisition by a much larger competitor at a high valuation.