I led this website redesign project for Mitsubishi Motors while I was at digital agency iCrossing. More than the standard refresh that occurs every model year, this site heralded a relaunch of a once iconic brand that wanted to become relevant to a new generation of buyers. In the three months following its launch, the site was credited with a 57% increase in sales of Mitsubishi vehicles, reinvigorating the brand and creating a long-term uptick in purchase consideration among their targeted customer segments.