During a 30-year career in advertising. I’ve worked as a Copywriter and Creative Director at some of the best shops in New York, London, and Paris, among other places. But don’t go looking for Purple Prose in Midtown, the West End, or the 8ème arrondissement. Because I believe all those years practicing my craft in the world’s major agency hubs earned me the right to do it from wherever I want. And for whomever I want.

So that’s my approach. I work with clients I like and believe in. I have a firm no assholes policy. And I work from home as a solopreneur without the staff and eyewatering overhead it takes to run a full-service agency. Which not only makes Purple Prose more effective, it also makes us more cost effective. You get the quality of thinking you’d associate with the world’s largest shops at a cost only a home-based sole proprietor can provide.

Experience

Recognition

My creative work has been recognized with dozens of local, regional, national and international creative awards, and has been published in numerous advertising annuals and publications like the Art Directors Annual. I received an Effie Award for my launch campaign for the Piaggio Avanti executive aircraft. I’m particularly proud of that as the Effies are the only awards given for advertising effectiveness.

Speaking of Forrester, our work for Ally Bank — including the Ally blog and many of the campaign elements you’ll find in the Work section — received a Forrester Groundswell Award, judged by Forrester analysts to represent the best in social media marketing.

Testimonials

Perhaps the greatest testament a client can pay to an agency partner is to hire them more than once. I’ve been privileged to work with a number of serial clients who came back for more. My Bank of America client, for example, subsequently became my client at Ally. While another Ally client later hired me at TD Bank. And so on.

Given the average tenure of Fortune 500 CMOs is 3.3 years and falling, it’s not a bad agency growth strategy. Just do a great job, help your client get promoted into their next gig, and tag along when that happens. Here are some kind words people have said about us over the years.